The Independent interview Lyndon Nicholson and Dale Smith

5 Feb 2008

The Independent interviews Lyndon Nicholson and Dale Smith, about their partnership, relationship and overall working environment with one another.

The Independent approached Article 10, the UK's leading presentation design company, in order to find out what really goes on in the office and to gain first hand knowledge and opinions from both co-founders. The article reveals the inside scoop about the true thoughts and feelings Nicholson and Smith have about each other working in such close proximity, as well as opinions from the staff.

Nicholson's interview also explains how Article 10 initially set out to be an all purpose design agency, however they soon found it easier to access potential clients focusing on the presentation side of the business, and now specialise in high impact presentation and video projects with 85% to 90% of work presentation based.

"We were a great partnership from the ouset" Nicholson's interview begins when talking about his and Smith's previous roles. He moves on to reflect on his feelings regarding when Article 10 started up, "It was like having a massive weight lifted from our shoulders, with no one to answer to but ourselves".

Dale Smith's interview reveals his childhood aspirations, "For as long as I can remember, I've wanted to run my own business".

  


 

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